Just like You
The Just Like You poster campaign is to bring transgender awareness to young adults. The design is used to create familiarity with the reader. The illustration is used to allow the reader to be in the position of the subject.
A bedroom, train and coffee shop were used to connect with the viewer by showing them the places that we all experience. The posters use a first-person angle giving the reader the experience that they are the focus. Combining the places with actions that most people go through with in a day creates a connection between the reader and the subject.
